Hairdressing services have proven to be virtually recession-proof, as consumers traditionally cut back on other expenses before decreasing their spending on personal grooming.
Some corporate owned salons focus on providing fast service at inexpensive prices. These entities have concentrated on capturing market share through a large number of outlets spread among densely populated communities.
The older and more established sole proprietorships often market a fuller range of services not as luxuries, but rather as accompaniments to a more health and vivacious lifestyle. These salons offer their clients such services as tanning facilities, relaxation massages, and seaweed body wraps.